Project Overview

Dada Devs is a Bitcoin-focused developer education initiative dedicated to empowering African female developers through open-source learning, mentorship, and community-driven programs.

The goal of this redesign was to transform the existing website into a modern, technical, and community-first platform that clearly communicates credibility, structure, and impact to developers, partners, funders, and the broader Bitcoin ecosystem.

Problem Statement

While Dada Devs had a strong mission and growing community, the existing website faced several challenges:

• Unclear information hierarchy made it difficult for users to understand programs quickly

• Limited visual expression of Bitcoin, open-source, and developer culture

• Weak storytelling around impact, alumni outcomes, and community strength

• Lack of consistency in layout, typography, and spacing

• The site did not fully reflect the technical depth or professionalism of the initiative

As a result, new visitors especially developers and potential partners, found it harder to grasp the value of Dada Devs at a glance.

Project Goals

The redesign aimed to:

• Clearly communicate Dada Devs’ mission, values, and impact

• Create a technical, Bitcoin-native aesthetic aligned with open-source culture

• Improve usability and navigation for multiple audiences

• Highlight programs, curriculum structure, alumni stories, and partnerships

• Build trust and credibility with sponsors, mentors, and funders

• Deliver a scalable design system for future growth

My Role

Website UX/UI Designer

I was responsible for:

• UX strategy and information architecture

• User journey mapping and sitemap creation

• Wireframing (desktop-first, responsive-ready)

• Visual design and interaction decisions

• Design system and component consistency

• Preparing developer-ready handoff assets

Target Audience

• Aspiring and existing Bitcoin developers

• Open-source contributors

• Mentors and technical trainers

• Sponsors, partners, and funders

• Community members and Bitcoin advocates

Design Approach

1. Community-First Thinking

The design prioritises storytelling highlighting alumni, cohorts, sponsors, and shared learning so users immediately feel the sense of community.

2. Bitcoin & Developer Aesthetic

A dark-themed interface, technical typography, subtle grid systems, and code-inspired layouts reinforce credibility and developer trust.

3. Clarity Over Complexity

Content-heavy sections such as curriculum and programs were redesigned using card-based layouts and progressive disclosure keeping everything on one page without unnecessary clicks.

4. Scalability

The design system was created to support future cohorts, programs, blog growth, and partner expansion without visual inconsistency.

Key UX Decisions

• Card-only stacked curriculum layout for easy scanning and readability

• Single-page information flow to reduce friction and drop-offs

• Metrics and impact sections positioned early to establish credibility

• Clear CTAs for joining cohorts and the community

• Hover and micro-interactions to enhance engagement without distraction

  
  

Key Pages Designed

• Landing / Home Page

• About Us

• Pathways

• Dada Citadels

• Workshops

• News and Insights

• Contact Us

Each page was designed with a clear purpose, focused hierarchy, and strong narrative flow.

Design System Highlights

• Color Palette: Dark, Bitcoin-native tones with high contrast for accessibility

• Typography: Technical, modern fonts suitable for developer audiences

• Components: Buttons, cards, navigation, tags, metrics blocks

• Spacing & Grid: Consistent rhythm for readability and balance

Outcome

The redesign delivers:

• A more professional and technically credible brand presence

• Clear communication of programs and curriculum structure

• Stronger storytelling around community and impact

• Improved usability for developers and partners

• A future-ready foundation for scaling Dada Devs’ digital presence

Reflection

This project strengthened my experience designing for:

• Technical and developer-focused audiences

• Bitcoin and open-source ecosystems

• Content-heavy educational platforms

• Community-led initiatives with real-world impact

It reinforced the importance of aligning design, mission, and culture especially in decentralised and open-source spaces.